Marketing Communications

Marketing Communications is a widely used textbook that provides an introduction to marketing communications tools, theories, and strategies. The fourth edition has been updated to include information on the impact of the Covid-19 pandemic on the marketing/advertising industries, as well as new case studies from companies and brands such as Amazon, Burger King, Facebook, and John Lewis. It also covers timely topics such as online retailers, social media networks, social media influencers, and marketing ethics, making it an essential reading for students studying marketing communications or a related topic.

Format: Hardback
Length: 432 pages
Publication date: 23 December 2022
Publisher: SAGE Publications Ltd

Marketing Communications is a widely acclaimed textbook that provides students with an accessible and comprehensive introduction to a range of marketing communication tools, theories, and strategies. In its fourth edition, this text has been updated to reflect the impact of the COVID-19 pandemic on the marketing and advertising industries. It features new case studies from renowned companies and brands such as Amazon, Burger King, Facebook, and John Lewis, offering valuable insights into contemporary marketing practices. Additionally, the textbook addresses timely topics such as online retailers, social media networks (including TikTok), social media influencers, and marketing ethics, ensuring that students are well-prepared for the challenges and opportunities of the modern marketing landscape.

As a professor of marketing at Regents University, London, John Egan brings extensive expertise and experience to the textbook. His clear and concise writing style makes complex concepts accessible to students, while his extensive research and industry connections provide real-world examples and applications. Marketing Communications is an essential resource for students pursuing a degree in marketing communications or any related field. It offers a comprehensive and up-to-date understanding of the latest marketing trends, techniques, and strategies, equipping students with the skills and knowledge they need to succeed in their careers.

In conclusion, Marketing Communications is a highly recommended textbook that provides students with a comprehensive and engaging introduction to marketing communication. With its updated content, case studies, and timely topics, it is an essential resource for anyone studying marketing or a related field. By leveraging the expertise of John Egan and his extensive experience in the marketing industry, this textbook offers students the tools and knowledge they need to excel in their careers and make a meaningful impact in the world of marketing.

Weight: 1070g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529781205
Edition number: 4 Revised edition